Remco Mooijekind is inspired by pop art, an art movement that reflected on the rise of consumerism and commercialism. Like the mass media of consumer society, pop art artists chose banal subjects and made use of repetition, collagenous mosaics and seriality. However, Mooijekind’s work also echoes the completely autonomous abstraction of suprematism, the avant-garde movement that was initiated by the Russian artist Kazimir Malevich at the beginning of the 20th century, aiming to detached art from reality. Although avant-garde artists such as Malevich sought the higher purpose of their art, they also focused on daily life and society.
Remco Mooijekind studied Graphic Design at the Utrecht Academy (HKU ) in the early 90s. Unlike Malevich, who in later years focused on designs of everyday life, Mooijekind found himself drawn towards painting. Yet, his abstract and supermarket paintings still have a strong graphic quality incorporating elements of product design and advertising. Mooijekind has been painting for a long time, but it is in the past years that his work has been taking a turn towards the abstract. Rectangular shapes are colored with Mondrian’s (or Lego’s) palette (red, yellow, blue, white, grey and black), minimizing visual means. The results are clear images, composed of basic forms. Unlike his prior ‘supermarket’ paintings, which are more realistic and in which paint is applied thickly, his recent abstract work is as smooth and tight as consumer products. The former, more substantive work offers a rich context for the new work, reflective of an artist in development. The work not only holds a mirror to the world of the supermarkets, mass consumption and mass production, but also to the world of painting, abstraction and graphic design - and its many cross-pollinations.